ImageSys LLC Blog

Back in the 1960s, long before the Internet as we know it was around, a computer scientist named J.C.R. Licklider imagined an “Intergalactic Computer Network.” What sounded like science fiction then is the reality we work in today, but we call it by a much simpler name: the cloud.

The term is everywhere, but it's vague. It sounds abstract, maybe even a little insecure, as if your data is just floating around in the ether. This article will cut through the jargon. Today, we want to explain what the cloud really is and why it's one of the most powerful tools for a modern business.

Your business has a choice to make with its IT solutions: reactive or proactive. You might be wasting countless dollars on an IT model that works against your best interests, and worse, you might not even realize it until it’s too late. Today, we want to explore this idea that reactive IT actively hinders your business’ growth and operations—and what you can do about it.

Running a business isn’t cheap. Nobody can blame you for wanting to save a few bucks wherever you can. That said, one place you should not pinch pennies is your business technology, particularly when it comes to updates. While that old computer may still look like it’s perfectly fine, technology being broken is measured on a spectrum. Yours could easily be holding your business back and costing you potential income.

Let’s estimate just how high these costs could be, and how to resolve them moving forward.  

Business is all about friendly competition, and you might be wondering how your competitors reach out to leads to turn them into paying customers. With automated technology solutions like customer relationship management software, it’s as easy as can be. If your competitors are using innovative new technology solutions in this way, you might also be wondering, “How can I use technology to beat them at their own game?”

The success of a business is heavily dependent on the smooth operation of its technology. When the technology it depends on fails, it can disrupt productivity and ultimately alienate customers. Obviously, this is bad for the profitability of the endeavor. One key to avoiding many of the technology pitfalls you could encounter is a conscious change from a reactive strategy to a proactive one.